ONE OF my Tumblr crew posted an image from a recent ad campaign.
The photo didn’t have a caption, you had to travel to the source site to see what it was actually selling. And there, I found a series. Here are a couple more:
What’s most striking about this campaign, shot by photographer, Tom Hussey, is that it conveys in such simplicity the distance between who we were and what we become as well as the sense of who we hope/hoped to be. It’s such an complex telescoping of time and emotion.
These moments become even more striking once you realize that the images are selling Alzheimer’s medication. From the site:
Commercial advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror.
These “reflections,” in their quiet simplicity, speak worlds about the path we travel, the dreams and the destinations, and what it might mean to be robbed of those bits and pieces that made us who we are.
The rest, here: